Altsucks.com coming soon

SAN FRANCISCO - Rob Rotten hates alt-porn. He hates the name, the concept and the execution. He hates it so much, in fact, that he is currently working on a DVD for Metro Interactive tentatively titled "Fuck Alt" as well as a FuckAlt.com site that announces, "I feel the same about alt-porn as I do herpes." The site also can be found at AltSucks.com.

"It bothers me that people who’ve been in this business for six months, maybe a year, are saying they created this [genre]," Rotten, owner of Punx Productions and Metro contract director, told XBIZ. "Jim Powers did numerous punk rock movies. The crediting issue irks me, but what bothers me even more is that the movies are terrible, and they’re flooding the market with them."

Rotten said Vivid Entertainment approached him last year about directing for its Vivid Alt imprint be he turned the offer down because he believes the word "alt" is being misused - and overused - and that many movies using the "alt’ designation suffer from sameness.

"These people are hurting the industry," he said. "They took something that could have been rare and cool and watered it down, and now they’re saturating the market with it. They’re pumping out these movies, creative their own alt divisions. There’s only so much of any one thing the market will bare.

"Besides, every adult store already has an alt section - that’s where people have been putting transvestite movies for years."

Rotten predicts that the genre already is on the verge of imploding, and he might as well take a poke at it before it does. "Fuck Alt" the movie will do just that.

On the other hand, Rotten said he thinks the underlying concept of marrying original music to porn is solid, as evidenced by his recent releases, "Fuck the System," which features a free DVDs sampler with tracks from 12 bands including Rancid, and "Porn of the Dead," a vignette zombie movie with music tracks from death metal bands such as Deicide and Impaled.

"You have to make sure every movie is something new and different," he said. "Or fans will get tired of it."